DIARY: WS' thorough research helps remove the stain of doubt from Toyland

Hat's off (with bells on) to Weber Shandwick's corporate PR team on the diligent research going into a campaign for one of its newest clients - Enid Blyton's Noddy.

Work so far has concluded that the Toyland resident 'has 100 per cent awareness,' among the public.

The account team is also hoping its hard work will prevail should any journalist dare to revive the age-old debate over Blyton's questionable Toyland creation, Golliwog.

WS consultant Hilary Jeffs has prepared an impressive defence of the author, ranging from a favourable reappraisal by the National Centre for Research in Children's Literature in 1997 to recent praise by Archbishop of Canterbury designate Rowan Williams.

'It's fascinating stuff, I'm learning so much', adds Jeffs, who confirmed that Golliwog has not appeared since the early 1980s and is no part of the cartoon on Channel Five which it is promoting.

The reappraised Blyton would surely be proud.

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