Ex-Edelman heads launch agency

LONDON - The three most senior bosses to leave Edelman London in the last year have regrouped to form a new PR business.

Nigel Whittaker, John Mahony and Tari Hibbitt this week launched ReputationInc, a PR firm in which they each have a one third stake.

The company’s stated aim is to fill in the ‘missing quartile’ of corporate management – which they define as reputation - the other three being financial, legal and operational obligations.

Whittaker was chairman of Edelman London until last month (PRWeek, 13 September). He is a former chairman of B&Q and later of Burson-Marsteller, as well as a former Kingfisher board member.

He said he would retain his chairmanship of several smallcap companies despite pledging to be a full-time consultant to ReputationInc’s clients.

Hibbitt and Mahony were joint CEOs at Edelman London but both left the company in the last 12 months, following the arrival of Alison Canning as international president.

Hibbitt was first to go, departing a year ago (PRWeek,

28 September 2001) after four years in the job.

Mahony – the man credited with managing the reputation of Millennium Dome chief PY Gerbeau – left the company in July (PRWeek, 5 July) nine months after taking control.

ReputationInc’s business plan anticipates £2m of revenue and 30 staff within two years. It also predicts a presence in three European markets and the US within five years.

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