The quarterly prize - rumoured to be a day racing a Ferrari or flying a hot air balloon - is estimated to be worth close to £200, easily enough to warrant a quick glance at www.foresightcomms.co.uk.
Also doing the rounds in Blackpool was Foresight's latest hire and former AS Biss consultant Clair Cox, who joined her new employer last month.
Diary overheard Foresight MD Mark Adams tell friends of a last-minute hiccup before getting Cox to sign on the dotted line: 'She got 15 out of 20 in the quiz, and I only got 14. It was a bit of a gamble bringing in someone below me clearly better informed about public life.'
Diary's own effort was a passable 12 out of 20, but Adams has pledged to get researcher Brendan O'Grady to put more PR-related questions in future editions of the quiz. Phew.