Digital radio push as agency keeps an eye on growth

The trade body for the digital radio industry has hired its first PR agency.

The Digital Radio Development Bureau - formed by digital broadcasters including the BBC, Emap and Capital Radio in April last year - has hired Nelson Bostock Communications after a four-way pitch.

'Digital radio has been humming away in the background waiting for a critical mass of affordable radios to come into the stores. That period is about to arrive,' said Nelson Bostock MD Martin Bostock.

Bostock said his agency would handle a 'very aggressive' media push in the run-up to Christmas. The aim is to boost consumer awareness of both new products and digital broadcasters in general.

Associate director Lucy Mayo leads a three-strong agency account team, reporting to DRDB press manager Mandy Green.

The DRDB does not anticipate the analogue switch-over to happen before 2015 at the earliest. No date has yet been set by the Government.

The cheapest digital radios are currently available to buy for around £100. However, the price is expected to fall when more manufacturers enter the market during the coming months.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.