Ketchum's Bartlett named ABPI chief lobbyist

The Association of the British Pharmaceutical Industry (ABPI) has hired Allison Bartlett as its chief lobbyist.

Bartlett is currently an account director at Ketchum, the agency hired in February this year to handle the ABPI's public affairs work (PRWeek, 15 February).

Bartlett - who has been at Ketchum for two years and headed the agency's ABPI work - replaces Jim Eadie, who has been promoted to director of ABPI Scotland.

Bartlett, who starts at the ABPI on 7 October, reports to public affairs director Ben Hayes.

She said her aim was to bring greater access to innovative treatments by lobbying civil servants, MPs and the National Institute for Clinical Excellence (NICE).

She said her first task would be to react to the Government's response to a select committee inquiry into NICE.

ABPI members supply more than 90 per cent of the medicines prescribed through the NHS.

Ketchum's ABPI account team will now be headed by corporate practice group director Suzanne Doerr, who will be assisted by freelance consultant David Fanthorpe.

Fanthorpe, who quit Ketchum in July, has not been replaced in his director of public affairs role.

In a statement this week Ketchum insisted public affairs remained active, but claimed it was pursuing a 'more flexible approach to resourcing in this economic climate'.

- Leader, p10.

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