Salitos - a bottled beer with a shot of the strong spirit - is to launch nationwide in the UK next month.
The account will see Vada, the PR agency set up by former Queercompany PR director Steve Bustin, target the lifestyle press and handle a launch party in London next month.
Vada will also undertake PR tactics on the back of advertising by Bristol-based Rhythmm.
Salitos bottles - which have bases designed to double up as bottle openers - will be distributed in the UK by premium lager importer and distributor BB Supply Centre.
Vada Media reports to BB Supply Centre marketing manager for Salitos Errol Henrickse.