For the account, which will be reviewed after one year, BGB is tasked with 'changing the perception of campsites', according to BGB associate director Bronwen Griffiths.
EuroSites senior PR executive Bridget Marriott, said more than 20 PR firms enquired about the business, but it had invited just three to pitch, including incumbent Mason Williams (PRWeek, 19 July).
Marriott said EuroSites wanted BGB to position the company as 'innovative', citing the company's camping holidays themed around motor racing events as an example of this.
She added: 'People don't see the quality and value campsites represent.
People's perceptions seem to be drawn from Carry on Camping.'