INTERNATIONAL BRIEFS: Incepta acquires Force NV in deal

BRUSSELS: Marketing services group Incepta has acquired European PR agency Force NV in a deal worth up to £12.8m. Headquartered in Brussels, Force NV and its subsidiary PR Force Nederland join Incepta's stable of PR brands, including Citigate Dewe Rogerson, The Red Consultancy and Citigate Technology. The deal follows reports that Incepta recently scrapped plans to buy Irish PR firm Murray Consultants after months of takeover talks.

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