WPP interims show that PA and PR are hardest hit in group

WPP this week insisted the performance of its PR and public affairs firms is better than expected, despite seeing an 11.2 per cent slide in revenues from its agencies for the six months to July.

WPP interims show that PA and PR are hardest hit in group
WPP interims show that PA and PR are hardest hit in group

The PR and PA arm of WPP, headed by Sir Martin Sorrell, accounts for just under 12 per cent of its business, and is the only marketing area to record an income decline in the first six months of the year. Specialist comms, which includes healthcare PR, recorded growth of 0.1 per cent in revenue.

The group - which owns Hill & Knowlton, Burson-Marsteller, Ogilvy PR Worldwide, Cohn & Wolfe, Finsbury and Buchanan Communications - played down the effect of its PR slump and insisted the better than expected performance played a role in improved margins across the group.

A spokesman said the sector had recorded 'better than expected' revenues and implemented tight cost controls, conceding that PR firms had contributed to a nine per cent group-wide reduction in headcount.

The WPP spokesman said the group's PR interests had been the first to be hit by the downturn, and reliance on tech and telecoms clients had resulted in its agencies being badly hit.

WPP UK revenue grew 3.9 per cent while profits dropped marginally to £39.1m.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.