Wood and Warren reveal first clients for FourFront arm

Nine-month-old agency Four Communications has launched a consumer marketing arm, as it continues its strategy to expand into a full-service shop.

The agency has recruited former Ketchum Life and Countrywide Porter Novelli director Chris Wood as MD of FourFront, alongside senior consultant Christine Warren, formerly head of Weber Shandwick's youth agency, Slam.

The duo report to Four managing partner Nan Williams, the former BSMG UK chief executive and one of four partners who established the agency in November last year (PRWeek, 9 November 2001).

Wood spent the past month planning the launch of the division, which has already won project work with Honda, launching the Dylan scooter, and extended Four's corporate work for Tragus Holdings into consumer work for its brands Bella Pasta and Cafe Rouge.

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