GLOBAL RANKINGS 2002: Top 25 Global PR consultancies

THE TOP 25 GLOBAL PR AGENCIES
 Rank     Agency Name                    Total Income (dollars)        %
1    2    Weber Shandwick Worldwide    426,572,018    507,438,046    -16
2    1    Fleishman-Hillard            345,098,241    338,415,880      2
3    2    Hill & Knowlton              325,119,000    302,769,000      7
4    5    Incepta (Citigate)           266,018,371    243,938,376      9
5    4    Burson-Marsteller            259,112,000    303,860,000    -15
6    6    Edelman Public               223,708,535    233,415,105     -4
          Relations Worldwide
7    10   Ketchum                      185,221,000    168,247,000     10
8    7    Porter Novelli               179,294,000    208,157,000    -14
9    11   GCI Group/APCO Worldwide     151,081,645    150,661,643    0.3
10   9    Ogilvy Public                145,949,285    169,453,900    -14
          Relations Worldwide
11   14   Euro RSCG Corporate          124,158,504    107,959,000     15
          Communications
12   13   MS&L                         116,019,465    118,843,522     -2
13   15   Golin/Harris Int'l           113,247,644    134,650,000    -16
14   17   Cordiant Communications       90,655,000     79,810,000     14
          Group
15   NEW  Chime Communications          85,482,720     82,195,200      4
16   16   Ruder Finn Group              80,348,000     84,125,000     -4
17   15   Brodeur Worldwide             70,001,900     84,200,000    -17
18   19   Waggener Edstrom              59,890,800     57,904,000      3
19   18   Cohn & Wolfe                  57,779,000     63,580,000     -9
20   20   Rowland Communications        42,666,000     45,391,000     -6
          Worldwide
21   21   Text 100 Public Rel.          33,676,739     33,681,553  -0.01
22   22   Kreab                         29,555,280     25,594,648     16
23   24   Chandler Chicco Agency        17,903,408     14,441,862     24
24   23   PR21                          15,714,232     14,661,691      7
25   NEW  The Hoffman Agency            13,500,000     11,700,000     15


 Rank     Agency Name                        USA (dollars)             %
1    2    Weber Shandwick Worldwide    283,084,398    358,202,702    -21
2    1    Fleishman-Hillard            263,345,095    262,406,498    0.4
3    2    Hill & Knowlton              190,931,000    174,363,000     10
4    5    Incepta (Citigate)            63,392,291     79,271,575    -20
5    4    Burson-Marsteller            150,417,000    182,259,000    -17
6    6    Edelman Public               152,385,810    167,485,878     -9
          Relations Worldwide
7    10   Ketchum                      161,425,000    143,779,000     12
8    7    Porter Novelli               116,764,000    135,888,000    -14
9    11   GCI Group/APCO Worldwide      85,434,598     87,520,051     -2
10   9    Ogilvy Public                 94,904,500    129,063,800    -26
          Relations Worldwide
11   14   Euro RSCG Corporate           33,585,526     23,325,000     44
          Communications
12   13   MS&L                          79,926,519     80,390,676   -0.6
13   15   Golin/Harris Int'l            81,897,283    107,905,495    -24
14   17   Cordiant Communications       22,914,000     28,939,000    -21
          Group
15   NEW  Chime Communications           3,867,840              0
16   16   Ruder Finn Group              69,890,000     75,574,000     -8
17   15   Brodeur Worldwide             39,601,900     53,500,000    -26
18   19   Waggener Edstrom              57,237,800     56,162,000      2
19   18   Cohn & Wolfe                  33,785,000     41,945,000    -19
20   20   Rowland Communications        20,437,000     26,033,000    -22
          Worldwide
21   21   Text 100 Public Rel.          15,004,479     13,003,773     15
22   22   Kreab                          2,295,000      2,700,000    -15
23   24   Chandler Chicco Agency        14,993,990     12,576,088     19
24   23   PR21                          11,381,982     13,221,571    -14
25   NEW  The Hoffman Agency            10,300,000     10,300,000      0


 Rank     Agency Name                        Canada (dollars)          %
1    2    Weber Shandwick Worldwide      8,449,000      8,696,000     -3
2    1    Fleishman-Hillard             23,505,000     27,928,000    -16
3    2    Hill & Knowlton                8,393,000      8,782,000     -4
4    5    Incepta (Citigate)
5    4    Burson-Marsteller
6    6    Edelman Public                 5,067,694      6,817,645    -26
          Relations Worldwide
7    10   Ketchum
8    7    Porter Novelli                 4,548,000      4,001,000     14
9    11   GCI Group/APCO Worldwide       3,314,474      3,112,296      7
10   9    Ogilvy Public
          Relations Worldwide
11   14   Euro RSCG Corporate
          Communications
12   13   MS&L                           3,003,126      2,926,000      3
13   15   Golin/Harris Int'l
14   17   Cordiant Communications
          Group
15   NEW  Chime Communications
16   16   Ruder Finn Group
17   15   Brodeur Worldwide
18   19   Waggener Edstrom
19   18   Cohn & Wolfe
20   20   Rowland Communications
          Worldwide
21   21   Text 100 Public Rel.
22   22   Kreab
23   24   Chandler Chicco Agency
24   23   PR21
25   NEW  The Hoffman Agency


 Rank     Agency Name                     Latin America (dollars)      %
1    2    Weber Shandwick Worldwide      6,025,000      8,317,184    -28
2    1    Fleishman-Hillard              6,945,000      2,070,000    236
3    2    Hill & Knowlton                1,827,000      1,626,000     12
4    5    Incepta (Citigate)
5    4    Burson-Marsteller             10,885,000     12,287,000    -11
6    6    Edelman Public                 7,482,440      8,308,415    -10
          Relations Worldwide
7    10   Ketchum
8    7    Porter Novelli                 3,216,000      3,841,000    -16
9    11   GCI Group/APCO Worldwide       1,562,898      1,786,600    -13
10   9    Ogilvy Public
          Relations Worldwide
11   14   Euro RSCG Corporate
          Communications
12   13   MS&L                             599,000        695,382    -14
13   15   Golin/Harris Int'l             8,221,263      6,115,000     34
14   17   Cordiant Communications
          Group
15   NEW  Chime Communications
16   16   Ruder Finn Group
17   15   Brodeur Worldwide
18   19   Waggener Edstrom
19   18   Cohn & Wolfe
20   20   Rowland Communications
          Worldwide
21   21   Text 100 Public Rel.
22   22   Kreab
23   24   Chandler Chicco Agency
24   23   PR21
25   NEW  The Hoffman Agency


 Rank     Agency Name                       Europe (dollars)           %
1    2    Weber Shandwick Worldwide    103,411,620    109,623,955     -6
2    1    Fleishman-Hillard             44,116,000     34,147,000     30
3    2    Hill & Knowlton               86,444,640     79,265,000      9
4    5    Incepta (Citigate)           171,015,856    123,162,000     39
5    4    Burson-Marsteller             69,178,000     80,491,000    -14
6    6    Edelman Public                42,178,840     31,212,796     35
          Relations Worldwide
7    10   Ketchum                       23,796,000     24,468,000     -3
8    7    Porter Novelli                42,867,000     48,366,000    -11
9    11   GCI Group/APCO Worldwide      54,518,060     51,478,934      6
10   9    Ogilvy Public                 25,049,865     24,153,800      4
          Relations Worldwide
11   14   Euro RSCG Corporate           88,100,640     66,537,000     32
          Communications
12   13   MS&L                          27,895,364     28,957,671     -4
13   15   Golin/Harris Int'l            14,822,042     16,782,505    -12
14   17   Cordiant Communications       50,103,360     40,968,000     22
          Group
15   NEW  Chime Communications          81,614,880     81,195,200    0.5
16   16   Ruder Finn Group               5,357,000      4,594,000     17
17   15   Brodeur Worldwide             26,900,000     30,700,000    -12
18   19   Waggener Edstrom               2,653,000      1,297,516    105
19   18   Cohn & Wolfe                  22,744,000     20,660,000     10
20   20   Rowland Communications        22,229,000     16,426,000     35
          Worldwide
21   21   Text 100 Public Rel.          13,384,005     15,871,235    -16
22   22   Kreab                         27,373,680     22,894,648     20
23   24   Chandler Chicco Agency         2,909,418      1,865,774     56
24   23   PR21                           4,332,250      4,226,030      3
25   NEW  The Hoffman Agency               600,000


 Rank     Agency Name                  Africa/Middle East (dollars)    %
1    2    Weber Shandwick Worldwide
2    1    Fleishman-Hillard                800,000        926,000    -14
3    2    Hill & Knowlton
4    5    Incepta (Citigate)             2,243,424      2,397,483     -6
5    4    Burson-Marsteller
6    6    Edelman Public
          Relations Worldwide
7    10   Ketchum
8    7    Porter Novelli                 1,920,000              0
9    11   GCI Group/APCO Worldwide
10   9    Ogilvy Public
          Relations Worldwide
11   14   Euro RSCG Corporate            2,472,480      1,306,000     89
          Communications
12   13   MS&L                           1,500,000        535,000    180
13   15   Golin/Harris Int'l
14   17   Cordiant Communications
          Group
15   NEW  Chime Communications
16   16   Ruder Finn Group               1,778,000      1,929,000  -7.83
17   15   Brodeur Worldwide
18   19   Waggener Edstrom
19   18   Cohn & Wolfe
20   20   Rowland Communications
          Worldwide
21   21   Text 100 Public Rel.           1,473,933      1,229,997  19.83
22   22   Kreab
23   24   Chandler Chicco Agency
24   23   PR21
25   NEW  The Hoffman Agency


 Rank     Agency Name                          Asia (dollars)          %
1    2    Weber Shandwick Worldwide     16,873,655     15,602,465      8
2    1    Fleishman-Hillard              6,908,000      6,647,000      4
3    2    Hill & Knowlton               14,435,000     15,554,000     -7
4    5    Incepta (Citigate)             5,822,447      7,831,615    -26
5    4    Burson-Marsteller             21,879,000     22,353,000     -2
6    6    Edelman Public                13,649,987     12,635,420      8
          Relations Worldwide
7    10   Ketchum                        4,104,112      4,501,723     -9
8    7    Porter Novelli                16,733,679     15,868,989      5
9    11   GCI Group/APCO Worldwide       5,797,000      5,757,000    0.7
10   9    Ogilvy Public                 19,510,000     14,794,000     32
          Relations Worldwide
11   14   Euro RSCG Corporate
          Communications
12   13   MS&L                           2,002,456        930,000    115
13   15   Golin/Harris Int'l             8,731,927      4,121,019    112
14   17   Cordiant Communications       11,550,240              0
          Group
15   NEW  Chime Communications
16   16   Ruder Finn Group               3,200,000      2,270,000  40.97
17   15   Brodeur Worldwide              2,779,316      3,012,797  -7.75
18   19   Waggener Edstrom
19   18   Cohn & Wolfe
20   20   Rowland Communications
          Worldwide
21   21   Text 100 Public Rel.           2,001,051      1,242,787  61.01
22   22   Kreab
23   24   Chandler Chicco Agency
24   23   PR21
25   NEW  The Hoffman Agency


 Rank     Agency Name                        Aus/NZ (dollars)          %
1    2    Weber Shandwick Worldwide      2,591,000      4,395,532    -41
2    1    Fleishman-Hillard              1,279,000              0
3    2    Hill & Knowlton                6,081,000      7,132,000    -15
4    5    Incepta (Citigate)
5    4    Burson-Marsteller              4,793,000      5,747,000    -17
6    6    Edelman Public                 4,196,552      2,963,832     42
          Relations Worldwide
7    10   Ketchum
8    7    Porter Novelli                 6,113,000     10,796,000    -43
9    11   GCI Group/APCO Worldwide
10   9    Ogilvy Public                  7,681,000              0
          Relations Worldwide
11   14   Euro RSCG Corporate
          Communications
12   13   MS&L                             311,000              0
13   15   Golin/Harris Int'l
14   17   Cordiant Communications        6,086,000      6,292,800     -3
          Group
15   NEW  Chime Communications
16   16   Ruder Finn Group
17   15   Brodeur Worldwide                400,000              0
18   19   Waggener Edstrom
19   18   Cohn & Wolfe                     170,000        975,000    -83
20   20   Rowland Communications
          Worldwide
21   21   Text 100 Public Rel.             849,237        836,591    1.5
22   22   Kreab
23   24   Chandler Chicco Agency
24   23   PR21
25   NEW  The Hoffman Agency             2,163,293      1,408,197     54


 Rank     Agency Name               HQ         Location
                                               (wholly owned offices)
1    2    Weber Shandwick W'wide    New York   Aus, Bel, Can, Chn, Fra,
                                               Ger, IC, Ita, Jpn, Ken,
                                               Mal, Nge, Nth, Por, Sgp,
                                               Spa, Swi, Tha, Twn, Uga,
                                               UK, US
2    1    Fleishman-Hillard         St. Louis  Aus, Can, Chn, Fra, Ger,
                                               Ita, Jpn, Kor, Mex, Phi,
                                               Sgp, SA, Spa, UK, US
3    2    Hill & Knowlton           New York   Arg, Aus, Bah, Bel, Bra,
                                               Can, Chl, Chn, Cze, Est,
                                               Fin, Ger, Gtm, Hun, Jpn,
                                               Lat, Mal, Mex, Nth, NZ,
                                               Por, PR, Rus, Sau, Sgp,
                                               Spa, Swe, Tha, UAE, UK,
                                               Urg, US
4    5    Incepta (Citigate)        London     Bel, Chn, Ger, Ind, Ita,
                                               Jpn, Nth, SA, Sgp, Spa,
                                               Swe, UK, US
5    4    Burson-Marsteller         New York   Arg, Aus, Bel, Bra, Chl,
                                               Chn, Col, Den, Fra, Ger,
                                               Gtm, Ind, Ita, Kor, Jpn,
                                               Mal, Mex, Nor, Nth, Por,
                                               PR, Sgp, Spa, Swe, Swi,
                                               Tha, Ven, UK, US
6    6    Edelman Public            Chicago    Arg, Aus, Bel, Bra, Can,
          Relations Worldwide                  Chn, Fra, Ger, Ire, Ita,
                                               Kor, Mal, Mex, Sgp, Spa,
                                               Swe, Twn, UK, US
7    10   Ketchum                   New York   Arg, Bel, Chn, Fra, Ger,
                                               Mex, Spa, UK, US
8    7    Porter Novelli            New York   Arg, Aus, Bel, Can, Chn,
                                               Fra, Ger, Grc, Isr, Mex,
                                               NZ, Nth, Sgp, Spa, UK,US
9    11   GCI Group/APCO Worldwide  New York   Bel, Can, Chl, Chn, Cro,
                                               Cze, Den, Ecu, Fin, Fra,
                                               Ger, Grc, Hun, Ita, Jpn,
                                               Mal, Mex, Nor, Nth, Per,
                                               Pol, PR, Rus, Spa, Swe,
                                               Swi, Tur, UK, Ukr, US
10   9    Ogilvy Public             New York   Aut, Bel, Chn, Cze, Ger,
          Relations Worldwide                  Ind, Ire, Kor, Mal, Phi,
                                               Rom, Sgp, Spa, Swe, Twn,
                                               Tha, Tur, UK, US
11   14   Euro RSCG Corporate       New York   Dub, Fin, Fra, Ger, Isr,
          Communications                       Ita, Nth, Pol, Por, Swi,
                                               Spa, UK, US
12   13   MS&L                      New York   Aus, Can, Fra, Gre,
                                               Guat, HK, Hun, Indo,
                                               Ita, Mal, Mex, Nor, Pan,
                                               Phi, Pol, SA, Spa, Tai,
                                               Tha, Tur, UK, US, Ven
13   15   Golin/Harris Int'l        Chicago    Chn, Ger, Jpn, Mex, Sgp,
                                               Twn, UK, US
14   17   Cordiant Communications   London     Aus, Fra, Ger, Jap, Kor,
          Group                                Rol, Sgp, UK, US
15   NEW  Chime Communications      London     Fra, Ger, UK, US
16   16   Ruder Finn Group          New York   Chn, Fra, Isr, Sgp, UK,US
17   15   Brodeur Worldwide         Boston     Chn, Fra, Isr, Sgp, UK,US
18   19   Waggener Edstrom          Portland   Ger, UK, US
19   18   Cohn & Wolfe              New York   Aus, Den, Fra, Ger, Ita,
                                               Spa, UK, US
20   20   Rowland Communications    New York   Aus, Bel, Chn, Fra, Hun,
          Worldwide                            Ita, Pol, Swi, UK, US
21   21   Text 100 Public Rel.      London     Aus, Fra, Ger, Ire, Ind,
                                               Ita, Jpn, Nth, SA, Sgp,
                                               Spa, Swe, UK, US
22   22   Kreab                     Stockholm  Bel, Can, Nor, Fin, Swe,
                                               US, UK
23   24   Chandler Chicco Agency    New York   US, UK
24   23   PR21                      New York   US, UK
25   NEW  The Hoffman Agency        San Jose   Chi, Jap, Kor, Sgp, US,UK



LOCATION KEY
Argentina               Arg
Australia               Aus
Austria                 Aut
Bahrain                 Bah
Belgium                 Bel
Brazil                  Bra
Canada                  Can
Chile                   Chl
China                   Chn
Colombia                Col
Croatia                 Cro
Czech Republic          Cze
Denmark                 Den
Ecuador                 Ecu
Estonia                 Est
Finland                 Fin
France                  Fra
Germany                 Ger
Greece                  Grc
Guatemala               Gtm
Hungary                 Hun
India                   Ind
Indonesia               Ids
Ireland                 Ire
Israel                  Isr
Italy                   Ita
Ivory Coast             IC
Japan                   Jpn
Kenya                   Ken
Korea                   Kor
Latvia                  Lat
Malaysia                Mal
Mexico                  Mex
Netherlands             Nth
New Zealand             NZ
Nigeria                 Nge
Norway                  Nor
Peru                    Per
Philippines             Phi
Poland                  Pol
Portugal                Por
Puerto Rico             PR
Romania                 Rom
Russia                  Rus
Saudi Arabia            Sau
Singapore               Sgp
Slovakia                Slo
South Africa            SA
Spain                   Spa
Sweden                  Swe
Switzerland             Swi
Taiwan                  Tai
Thailand                Tha
Turkey                  Tur
Uganda                  Uga
Ukraine                 Ukr
United Arab Emirates    UAE
United Kingdom          UK
United States           US
Uruguay                 Urg
Venezuela               Ven

Sources: Council of PR Firms (US), PRWeek UK and European Rankings,
PRWeek Asia APAC rankings
Notes: Global PR agencies are defined as having offices in two or more
continents. European income converted at the average rate over 2001:
GBP/USD at pounds=US$1.44. Average rate over 2000: GBP/USD at
pounds =US$1.51.
Company notes: Incepta income incorporates PR-related research, design
commissions, events and other communication activities.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.