INTERNATIONAL BRIEFS: LMDC hires Edelman PR Worldwide

NEW YORK: The Lower Manhattan Development Corporation (LMDC) has hired Edelman PR Worldwide on a two-year, £1.3m project brief to help revitalise areas most affected by the attack on the World Trade Center. More than 70 agencies pitched for the account, whittled down to a contest between Edelman and Burson-Marsteller.

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