Imetec choses SPA Way to handle Gary Rhodes launch

Italian electrical appliance manufacturer Imetec has chosen The SPA Way to handle the launch of The Gary Rhodes Collection of kitchen appliances.

Associate director Sophie Brown heads the account, which was won after a competitive two-way pitch in late June. Brown said: 'We will focus on national and consumer press and preparing for the Christmas market.

The campaign will include regional and trade press.'

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