EADS hires PR help
Global aerospace and defence firm EADS - the consortium behind
military combat aircraft the Eurofighter - has hired PR help for the
first time since its IPO two years ago. Merlin Financial won a four-way
pitch to handle EADS' strategic and corporate PR in the UK, while public
affairs assistance will be provided by Politics International. Merlin MD
David Simonson said audiences in Whitehall, Westminster, the MoD and
potential UK business partners would be targeted.