THC wins National TV Awards PR job in run-up to event

Taylor Herring Communications (THC) has landed the PR brief for this year's National Television Awards.

The awards has hired the agency for PR surrounding the show this October, with the possibility of an ongoing three-year deal.

THC won the brief after a three-way pitch. Production company Indigo Television retained AMV Advance last year for the awards, before which MacLaurin worked on them for four years.

THC co-founder James Herring said the campaign would be handled at a national and regional level, with three main stages: publicising the long-list, short-list and the event itself, to be broadcast live on ITV1 from London's Royal Albert Hall.

The awards, which last year included a gong for Big Brother presenter Davina McCall, are voted for by the public. Viewers can vote by post or text message via voting partners Royal Mail and Vodafone.

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