Brunswick to aid BBC terrestrial TV digital licence bid

The BBC this week confirmed it had drafted in Brunswick corporate and City PR specialists in its battle for a digital terrestrial TV licence.

Head of press Donald Steel said the agency, which counts media firms Telewest, NTL and EMI among its regular clients, had been brought in to give strategic advice to the BBC's bid.

The licence is one remnant of the collapsed ITV Digital, for which the BBC is bidding in a consortium with BSkyB and platform technology supplier Crown Castle.

'Brunswick is able to give us advice on the business side because it has experience of this type of bid,' Steel said. 'The PR department here is primarily for programme publicity and reactive work and we needed extra help.'

The Brunswick team, which was hired when the BBC confirmed it was planning a DTT bid two weeks ago, is headed by partner James Hogan and senior associate Craig Breheny.

Hogan, who heads the agency's telecoms, media and technology practice, confirmed the appointment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.