Electrolux group appoints West Europe comms head

The Electrolux Group has appointed Claire Gosnell as its corporate communications manager for Western Europe.

She will head all corporate communications, internal and external for the group in the UK, Ireland, France, Netherlands, Belgium and Luxembourg.

The role was previously covered by Tom Wells, who was promoted to vice-president of communications last year (PR Week, 29 June).

According to Wells, Gosnell's role is to raise awareness of the group, its brands and staff, in her designated countries.

She is also tasked with developing a crisis management system and assisting PR efforts in individual countries.

Gosnell joins from Manning, Selvage & Lee, where she was a director.

Electrolux has five regional corporate communications managers and a four-strong central corporate team based in Sweden, which includes Jacob Broberg, head of media relations.

External PR agencies in Gosnell's area include GCI Jane Howard for white goods in the UK. Others on the roster include Ketchum and French firm Beau Fixe.

Wells has responsibility for all external communications activity, reporting to the groups' global communications chief senior vice-president (communications) Lars Goran Johansson.

Electrolux Group brands include AEG, Flymo and Zanussi. It manufactures around 55 million products a year and is still the world's largest producer of household appliances, despite a difficult end to last year.

In December it announced it was to slash 2,800 jobs from its 87,000-strong workforce, which is based in 150 countries.

This followed the announcement that the company's profits had been halved from July to September 2001 period. The global economic slowdown was blamed.

It is estimated that the cost cutting measures could save the company £70m every year.

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