Royal PR has left the public cold

LONDON - The PR hype surrounding this weekend's Royal Jubilee has left the British people cold, according to exclusive research by NOP conducted for PRWeek.

More than 80 per cent of respondents said the comms efforts surrounding the 50th anniversary had made no difference to whether or not they would support the monarchy.

NOP surveyed 1,000 British adults by phone last weekend. The results show that just one in seven of those asked feel the publicity surrounding the royal events -- including a regional tour and a string of events for specific groups of people in London during the past couple of months -- have made them more likely to support the Royal Family.

Three per cent of those surveyed have actually been put off by the events, saying they are less likely to support the Royal Family.

Despite the apparent lack of impact for Royal comms, more than 50 per cent of those questioned insist they plan to mark the event somehow during the extended bank holiday weekend. Nineteen per cent said they would have a 'small celebration' with a further eleven per cent set to join a street party.

The centrepiece event of the summer-long Jubilee celebrations will take place on Saturday and Monday nights, in the form of two concerts in the Buckingham Palace gardens.

Acts lined up to play range from teenage popsters S Club 7 and Blue, through ageing rockers Sir Paul McCartney and Eric Clapton to heavy metal legend Ozzy Osbourne.

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