The PR drive is designed to make the most of this week's meeting of the International Whaling Commission, with the host , Japan, and Norway isolated as the only two states still engaged in commercial whaling.
The gimmick is the work of comms officer Victoria Reinthal, who said: 'I wanted to use a popular consumer product and turn it into something shocking to highlight the fact that Japanese consumers eat contaminated whale and dolphin meat.'
Attention to detail is clearly important to Reinthal. The fake product included panels on ingredients and nutritional value. In 'ingredients', she listed 'dolphin organs, whale meat, DDT, PCBs, cadmium, plus other toxins not specified'.
For nutritional value, the spoof packaging says 'Symptoms of mercury poisoning include: Gastrointestinal problems, tremors, mental retardation, kidney damage, suppression of immune system and loss of memory.'