DTI sets up head of communications role to counter criticism

LONDON - The Department of Trade and Industry has created a head of internal communications role in response to criticism that its work lacked focus.

The move is a direct result of reforms outlined by Trade and Industry Secretary Patricia Hewitt to address high-profile criticism of the department.

Most notably the CBI labelled its working environment and internal comms as ineffective and bureaucratic.

It also called the DTI's mission statement 'vague and without content' in a letter to Hewitt during the process of the review last year.

The appointee to the position will be handed responsibility for creating the internal comms strategy for the DTI's 10,000 staff across various government bodies and agencies around the UK.

A spokesman said it was felt that bringing in a figurehead would help clarify internal comms strategy: 'We need to make sure that whatever they are doing and wherever they are based, our employees understand our priorities and how they can contribute to them.

'Our aim is to ensure that the DTI is a model of good internal comms and to manage corporate comms strategies and processes effectively,' he added.

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