INTERNATIONAL: Mileage Comms to run Samsung Singapore work

SINGAPORE: Samsung has appointed Mileage Communications to its Singapore account after a four-way pitch against Michael de Kretser Consultants, SparkTech Communications and incumbent Weber Shandwick.

'Mileage Comms had the advantage of having worked for Samsung Singapore in 2000,' explained Samsung Asia assistant manager, marketing and strategy planning Cynthia Lee.

The appointment follows the announcement earlier this year that Edelman PR Worldwide had won Samsung's South-East Asia regional account (PRWeek, 12 April).

The local and regional accounts were previously with WS but management split the business owing to differing comms requirements for regional and local marketing.

Mileage executive director Patsy Phay will work on the local account alongside account executives Melanie Shum and Koh Shu Ching.

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