DIARY: Flogging stash of Monkeys an option for Cake
The liquidation of ITV Digital is bad news for consumer agency
Cake. Taken on for the launch of ITV Sport and to handle publicity
surrounding those 'Monkey' ads (the successful part of the network's
PR?), the agency is still owed a 'nominal sum' in unpaid fees.
As the agency joins the ranks of the failed venture's creditors in an
effort to recoup the cash, director Clare Craven was taking a
surprisingly relaxed approach to the debt: 'Given the fact we have about
100 ITV Digital Monkeys in storage, we're not too worried,' she
A visit to auction website eBay explains why. With the knitted simians
selling for more than £125 a piece, the agency is potentially
sitting on a £12,500 asset, should it decide to cash in on the
stash of toys.
Perhaps if the defunct company had concentrated on the production and
inflated retail of the - presumably cheaply-made - toys, it might not
have come to such a sticky end.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins