INTERNATIONAL: Grey Healthcare to launch Eli Lilly drug Cialis in Asia

HONG KONG: Grey Healthcare Group (GHG) has won through-the-line work for the Asia launch of Eli Lilly's erectile dysfunction drug Cialis.

Cialis is set to hit Singapore first, pending approval by the US Federal Drug Administration, which is expected in June.

GHG's brief includes media relations and strategic PR consultation for Singapore, Taiwan, Philippines, South Korea, Hong Kong, Indonesia, Malaysia and Thailand.

According to GHG Hong Kong MD Candy Wan, the Cialis launches in Taiwan in early 2003 and Hong Kong mid-2003 will leave Eli Lilly affiliates at liberty to select local PR shops to implement ground-level campaigns.

Grey Global Group affiliate Blackie McDonald is handling PR in Singapore, with Grey Healthcare winning the PR business in Taiwan.

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