Golin/Harris wins corporate remit for Adolph Coors

Golin/Harris International has prevailed in a two-way pitch against Brunswick for the corporate PR brief for US-based Adolph Coors.

The appointment follows the acquisition of Britain's leading lager brand, Carling, as part of Coors' purchase of Bass Brewers in England and Wales from Belgian firm Interbrew earlier this year.

The six-figure brief, which includes public affairs, will see the agency report to Coors head of comms Lesley Allman. G/HI managing director Sue Farr is overseeing the agency's work on the account.

The decision to hand the work to G/HI breaks with Coors' traditional preference for handling corporate work in-house.

The agency now adds the corporate and PA brief to the branding and sponsorship work it already handles for the firm.

In March Coors announced it is to close its Cape Hill brewery in Birmingham after Interbrew retained the brands produced at the site as part of the sale of Bass to Coors.

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