Michael Sheen helps push business with a conscience on #SocialSaturday17

The actor turned activist Michael Sheen is again helping Social Enterprise UK (SEUK) shine a light on the tens of thousands of purpose-driven businesses of all types across the UK, with the trade body's annual Social Saturday taking place tomorrow (14 October).

Sheen at a Social Saturday event last year
Sheen at a Social Saturday event last year

The annual event is designed to challenge consumer on how they spend their money. SEUK and a number of social enterprises will be running an event in London's Borough Market at which its patron Michael Sheen will appear, and other social businesses will run events across the country.

Kent agency Zest – which hired two senior former Sun journalists last year - is providing PR support to the event, led by account manager Tom Ingoldby. Coverage has been secured in the Sun and the Daily Express, among others. A press launch was held last month after the agency began work in the summer.

Sheen says in a video (below) promoting the event: "We have a choice about where we spend our money and how that money gets used. We can choose to support social enterprises which make a difference on issues that matter to us."

SEUK says there are nearly 80,000 social enterprises in the UK, from coffee carts giving jobs to the homeless to soap manufactured by people with disabilities, with garages, gyms, bus services and a range of other businesses also set up as social enterprises.

Social Saturday is supported by the Co-op and the Department for Digital, Culture, Media and Sport.

On Tuesday this week, SEUK held an event with the PRCA and The Company of Public Relations Practitioners designed to introduce PR professionals to social enterprises including office goods suppliers, digital and video producers and tech specialists, whose services they might use.

Read next: Community Business Weekend launches with Campaign Collective following pilot in 2016

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