The Line, episode 3: Anatomy of a sports PR crisis

Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode three of The Line discusses Ben Stokes' off-field boxing career and what it's like when a client is in the eye of a PR storm.

With special guest:

Phil Hall, founder & chairman of PHA Media; former editor of News of the World and editor-in-chief of Hello! magazine

Sex, violence, booze and drugs. And that's just before we talk about brown envelopes full of cash and dawn raids in Swiss hotels. 

Sometimes it feels like sport lunges from one big PR crisis to the next, keeping a whole specialist comms industry busy.

Ben Stokes' infamous right hook, Wayne Rooney's drink-and-drive escapades, Joey Barton's betting habit and the end of the Tiger Woods brand via a car crash with a fire hydrant: the list of sports crises is a long one, moving from personal disasters through to the big corporate scandals of recent years, involving Fifa's financial shenanigans, and the money and doping problems that have dogged sports such as cycling and athletics.

Communications expert and former News of the World editor Phil Hall has witnessed, exposed and advised on many comms crises first hand.

In this episode of The Line, we talk about what it's like when a client is in the eye of the storm.

We look at the nature of a scandal, the little moments that define a story and celebrity news management in the age of Twitter.

"I used to have a checklist of the dos and don'ts of crisis management", says Hall. "But I chucked it in the bin. Every case is different."

Danny Rogers and Richard Gillis will be mulling over this and much more with Hall on The Line, PRWeek's sport podcast, available for download now. 

Missed the first two episodes? Listen to them here: 

Episode 1 – big money transfers, player power, silly videos and social media comms in football

Episode 2 – NFL, Premier League, rugby - sport's global question

The Line is supported by Cake.

• Thumbnail image via BenStokes38official Facebook page (©Richie Hopson/Red Bull Content Pool)


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