Mattel picks JetBlue's Nancy Elder to pilot comms

Elder left her role as the airline's communications leader last month after a three-year stint.

EL SEGUNDO, CA: Mattel has hired JetBlue veteran Nancy Elder as chief communications officer.

Elder is overseeing all aspects of comms at the company, including corporate, employee, brand, government affairs, and the Mattel Children's Foundation. The role is newly created, according to a Mattel representative.

She is reporting to Mattel CEO Margo Georgiadis and its leadership team to define, establish, and promote the brand as the "leading global learning, development, and play company," the toy-maker said in a statement.

Elder departed her role as JetBlue’s communications leader last month after a three-year tenure. Elder, whose most recent role at JetBlue was VP of communications, was not immediately available for comment.

She joined JetBlue in July 2014 after cofounding New York-based social impact agency Matter Unlimited in 2011. Previously, Elder held marcomms leadership roles at General Electric, MasterCard, Marsh & McLennan, and Time Warner.

Mattel has also appointed Sven Gerjets as chief technology officer, Amy Thompson as chief people officer, and Joe Euteneuer as CFO, the company said in a statement.

Mattel reported a second-quarter loss of $56.1 million, though revenue was up 1.8% to $974.5 million in the period, according to MarketWatch.

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