DIARY: Impact is PR flavour for Belgo restaurant chain

The owners of many a PR person's favourite eatery The Ivy have drafted in some PR support of their own. While Signature Restaurants is content that The Ivy remains London's most fashionable noshpit, the group is planning a PR blitz to keep foodies dining at Belgo.

The Impact Agency has won the brief to rejuvenate interest in the chain, celebrating its tenth anniversary this year. Director and former restaurant critic Daniel Cohen will help to raise Belgo's profile ten years after reviewing its original launch.

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