And curling could soon become a regular feature at our ice rinks, judging by the success of the team's media coverage so far.
With the help of retained Edinburgh agency Elaine Howie PR, the team this week won its first major sponsorship deal with SEAT, for its range of Ibiza cars.
During the year ahead, we may also see the team making personal appearances at ice rinks around the UK, corporate events and even receiving visits from the Queen.
According to the outfit's yelping skipper Rhona Martin, curling is not uncool, it is simply misunderstood.
'People may have been critical of curling because they didn't understand it - it's good that people are becoming more aware that it's a sport that involves a lot of skill,' she says.