Blogs now supersede all other forms of Government announcements

Government blogging is superseding news stories, press releases, or any other single form of announcement, in a growing trend towards digitally driven comms.

To date, there have been more than 5,600 blog posts on the Government's website since 22 Feb 2016 - the earliest searchable date for them on the website. 

During this period, 4,564 news stories and 4,223 press releases have been posted online. 

The figures highlight how the traditional press release is increasingly being replaced by other forms of comms, with blogging outstripping all types of government announcement. 

There are currently almost 100 (97) official government blogs, more than half of which (52) are described on www.gov.uk as providing news.

Recent months have seen the Medicines and Healthcare products Regulatory Agency (MHRA), and Government Veterinary Services launching their first official blogs. 

Asked if the surge in blogging reflected a shift towards digital forms of comms, a Government Communications Service spokesperson said: "The Government Communications Service works on the basis of what is right for the audience, and what is right for the message. It shouldn't be forgotten that in that time the government has issued countless comments, briefings and digital content, which further help communicate the work we are doing."


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