Stop Funding Hate unveils Start Spreading Love slogan with video van campaign

Stop Funding Hate has marked a new stage in its campaign targeting firms that advertise in certain newspapers, teaming up with social justice charity Citizens UK and revealing a new slogan Start Spreading Love.

The activity, which took place yesterday, saw a video van featuring slogans of mobile phone company advertisers drive through London’s Oxford Street, with youth activists of Citizens UK holding protests outside the companies’ shops.

Stop Funding Hate's focus is companies that advertise in The Sun, The Daily Mail and The Daily Express. It calls for them to pull their ads and urging customers to make clear their disapproval.

Sky, Virgin Mobile, BT, EE, O2 and Tesco Mobile were among those targeted. It is the first time Stop Funding Hate, better known for its social media activism, has undertaken such a campaign.

Stop Funding Hate director Richard Wilson told PRWeek the response was "really positive".

"There were loads of people watching the video van on Oxford Street, people were stopping and videoing it on their mobile phones and taking pictures. There were a lot of conversations with the public about the campaign. It was a really nice way of taking what was previously mostly an online campaign out on the streets of London."

The new slogan, Start Spreading Love, came from creative agency Mohawk, which worked with Stop Funding Hate on a pro bono basis.

Wilson said: "It’s a really important moment for the campaign because we’re trying to emphasise that this is really a campaign about the positive things that we all value, and we think the overwhelming majority of people still believe in unity and respect for everyone, regardless of their background. I think there’s a real hunger now for civility; that sense of being decent to each other. Those are the positive values that underpin the campaign."

He said he hoped to work with Mohawk in the future.

Mohawk founding partner Ken Muir said: "Stop Funding Hate is making a vital stand against the forces of intolerance, which are pervading parts of our media today, by spreading untruths about minority groups such as migrants. Their work has already made a great impact in helping to emphasise the value of honest, balanced, journalism. We can see no more important issue in our society today and Mohawk is proud to support Stop Funding Hate."

Last year, Stop Funding Hate claimed a major victory when Lego agreed to end a promotional tie-up with the Daily Mail.

Earlier this year, The Body Shop publicly distanced itself from the Mail, saying it had no plans to advertise in the newspaper, following a campaign by Citizens UK. The following month, Stop Funding Hate again urged scrutiny of the Mail when it sent a Freedom of Information request to the Government to find out how much it spends on advertising in the paper.

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