One Green Bean succeeds Manifest as PR firm for brewer Innis & Gunn

Scottish brewer Innis & Gunn has appointed One Green Bean to a consumer, trade and business PR brief, following a competitive pitch.

Incumbent agency Manifest, which had held the account since March 2016, said last month it had mutually agreed to end its relationship with Innis & Gunn "to avoid a conflict of interest" with its new client BrewDog.

One Green Bean's remit includes communications strategy, integrated campaigns, press office duties and influencer activity to support the craft brewer in the UK. The agency began work this month.

One Green Bean MD Matt Buchanan, who is leading the account, said: "We're big fans of Innis & Gunn and their unique story. They have always innovated and experimented, so the brief presents a great creative opportunity for us and we're looking forward to producing impactful work together."

The agency, which merged with Havas PR London last year but retained its brand, has also recently picked up work including Nokia 3310 owner HMD Global and Pernod Ricard wine brand Campo Viejo.

The agency also announced in May that it had appointed two former Edelman staffers - Cath Jeffries and Chris Warr.


Read next: One Green Bean calls in Joe Swash for first launch after winning finance client NewDay

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