Badyal has spent the last five years as an adviser in the Department for Culture, Media & Sport - this month renamed the Department for Digital, Culture, Media & Sport - working for ministers Ed Vaizey and latterly Matt Hancock.
In his new role, Badyal will work across all aspects of UK internal and external communications, reporting to Universal Music UK’s executive vice president Selina Webb.
Badyal's hire follows the appointment late last year of James Murtagh-Hopkins to a global comms role with the company, based in London - and the hire earlier this month of Jamie Diamond from the agency Sunshine Sachs as director of communications for Universal Music Publishing. She is based in California.
Webb said: "Jonathan is knowledgeable and well connected across every facet of British culture, from film to fine art, which complements Universal’s view of a music-based entertainment company. Of course, he has long been a champion of British music, especially British urban music."
Universal Music UK's labels include Capitol, Decca, Island, Polydor and Virgin EMI, as well as the sync, brand partnership and TV production division Globe, live entertainment division U-Live and world famous recording studios, Abbey Road.