In brief: Ballou hired for Samsung NEXT launch, new PR lead at 90Ten, Aberfield's brownfield brief, Whiteoaks wins Ecrebo

Ballou hired for Samsung NEXT launch, new PR leads at 90Ten, brownfield development win for Aberfield, and more from PRWeek UK.

Ballou hired for Samsung NEXT launch

Samsung NEXT, the investment arm of Samsung dedicated to growing early-stage tech companies, has appointed Ballou PR to support the launch of its European operations. Its Berlin office was announced at the Tech Open Air event in the city earlier this month. Samsung NEXT was created in 2013 in Silicon Valley and has since invested in more than 60 companies.

New PR leads at 90Ten

Peter Impey has been appointed as MD of the PR division of independent healthcare agency 90Ten, a newly created role. Impey joined as director of international comms in 2014. Claire Long (pictured above with Impey), who joined from Ketchum as an associate director last year, becomes a director of the division. Earlier this month, another Ketchum leaver Alison Doughty arrived at 90Ten as MD of its medical education team, which accounts for 18 of the firm's current 32 staff.

Aberfield and Substance partner on brownfield brief

York Central Partnership has appointed Aberfield Communications and brand consultancy Substance to develop a PR strategy to support the urban redevelopment of a brownfield site in northern England. Once developed, the site will be home to residential properties and office space. York Central Partnership includes Network Rail, the Homes and Communities Agency, City of York Council and the National Railway Museum.

Whiteoaks wins Ecrebo

Point-of-sale technology business Ecrebo has appointed The Whiteoaks Consultancy, following a competitive pitch. The agency has been tasked with raising awareness of the brand and driving engagement across Ecrebo's social media channels.

DBLogics hires agency

Stafford-based Changeworks Communications has won a brief to provide media relations, direct marketing and social media support to independent software development company DBLogic. The 22-year-old software firm operates across various business sectors to deliver effiency savings.

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