40 Under 40 2017: Sara Mitzner

VP, creative and branding, Swimsuits For All, 34

A veteran fashion editor and content strategy expert, Sara Mitzner created three highly successful and game-changing ad campaigns for Swimsuits For All, which were featured in the Sports Illustrated Swimsuit issue.

The Curves in Bikinis campaign featured Ashley Graham as the first plus-size model in the swimsuit issue. Mitzner followed with the Sexy Swim campaign featuring 56-year-old Nicola Griffin, the oldest woman to appear in the issue.

The groundbreaking campaign ads got tremendous press attention and sparked a global conversation about body positivity. Good Morning America, The View, Ellen, and Today discussed the campaigns, and it was also featured in the New York Daily News, Allure, and People.

A true visionary, Mitzner regularly produces evocative editorial photography and PR campaigns that push the boundaries of conventional notions of beauty and body image. While the media has historically told women to hide and flatter their figures, Mitzner’s work showcases women of all sizes and ages embracing their individuality and celebrating their bodies. And the world has taken notice.

This PR pro is dedicated not only to excellence, but also to originality in her work, which has arguably helped untold numbers of women feel confident in a swimsuit. It could be argued her early work for Swimsuits For All helped change the face of the plus-size industry.

  • At Swimsuits For All, Mitzner provides creative direction on everything from PR and marketing campaigns to photo shoots and videos to brand assets for private label swimwear.
  • She was associate fashion editor at O, The Oprah Magazine, where she covered trend stories for the monthly print publication and produced original fashion content for Oprah.com.
  • Mitzner spoke at the Marketing to Women Conference in 2015.

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