40 Under 40 2017: Jordan Fischler

EVP, head of consumer technology, Allison+Partners, 36

The dawn of the digital age was a career incubator for Jordan Fischler. She developed and executed initiatives that introduced consumers to technologies that changed the way we communicate, work, and play.

"One of our first consumer technology experts, Jordan helped usher the agency into the social media era, with leadership roles on accounts such as MySpace and YouTube early on, and dozens more since," says Jonathan Heit, president of the Americas division of Allison+Partners.

Fischler had a central role in growing Samsung from a tiny, $7,000-a-month client into the agency’s largest account with billings on pace to hit $5 million in 2017. She established Samsung as a leader among enterprise tech brands, and she elevated the brand against competitors with breakthrough communications around the award-winning Notebook 9 series of laptops.

Fischler led more than 100 product launches across Samsung’s enterprise, consumer, and mobile divisions, growing the business annually since 2009, and more than 350% since 2015.

As an assistant account executive, Fischler secured the new business lead for Sony, Allison+Partners’ first marquee tech hardware brand and a client for 14 years. She drove the strategy for the launch of Roomba 980, iRobot’s groundbreaking robo-vac, resulting in the highest sales figures in company history to date. The consumer technology leader also spearheaded the launch of Mozilla’s Firefox 4 to widespread acclaim, propelling the company’s development cycle into hyperdrive as it went up against Google Chrome.

Fischler made geolocation pioneer Gowalla the thought leader in the space, differentiating it from early players such as Foursquare.

Her strategic insight and commitment to excellence have made Allison+Partners’ technology practice the $13 million profit center it is today.

  • Fischler guided YouTube from its startup phase - operating over a San Mateo pizza shop - through YouTube Live and the Visionary Awards, to its acquisition by Google.
  • She co-led the launch of the original MySpace.
  • She counseled Washington, DC, area tech entrepreneurs through Fosterly, a regional community of creatives tackling challenges in business and technology.

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