40 Under 40 2017: Megan Driscoll

CEO, EvolveMKD, 37

Megan Driscoll’s PR career started with a paid internship at Edelman, a job she expected to keep until she landed a position in financial services. But PR fever took hold, and she never looked back.

An assistant account executive position with Euro RSCG Life followed, then an account executive job at FleishmanHillard, where she was later promoted to senior account executive. Next came an account supervisor position at Lippe Taylor.

In 2013, just 10 years after her Edelman internship ended, Driscoll was recruited to become president of Behrman Communications, a role in which she managed agency operations, mentored staff, recruited new business, and provided strategic advisement to clients. The responsibilities of the role gave her valuable experience, and at a young age, she hit a career highpoint. But something was missing.

Driscoll thought the industry needed an agency that could offer senior-level, hands-on, personalized attention in the healthcare and beauty space — something she knew she could provide. Packaging that expertise in the form of an agency owned, run, and staffed entirely by women was too tempting — and EvolveMKD was born. Driscoll was 34 when she set up her own firm.

What began with four clients and four employees has become an agency serving 20 clients and multiple brands with a full-time staff of 18 female professionals.

Driscoll built a firm that quickly established itself as a go-to agency for clients looking to introduce new technological and aesthetic breakthroughs in the realm of women’s health and beauty.

The agency’s all-female team has decades of collective communications and marketing PR experience, and it is the living embodiment of Driscoll’s mission to "empower women and improve their personal and professional lives." It has been creating buzz for many cutting-edge brands using creative events, activities, and campaigns that raise awareness, educate consumers, and improve women’s lifestyles.

  • The agency introduced Ideal Implant, a game changer to the breast implant market, to top-tier media in 2015, generating national interest and increasing the size of Ideal’s doctor network by 60%.
  • Driscoll’s campaign for Cellfina, the only FDA-approved minimally invasive procedure to cure the appearance of cellulite, was recognized as a Best of Beauty Breakthrough Winner in the 2015 Allure Best of Beauty Awards.
  • EvolveMKD employees receive generous health insurance, free cellphone plans, flexible work schedules that strive for work-life balance, and numerous onsite perks such as free beauty treatments and an onsite beauty bar.

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