PRWeek UK 30 Under 30 2017: Victoria Dacker, Ketchum

PRWeek UK's 30 Under 30 list for 2017 features 27-year-old Victoria Dacker, an account director at Ketchum.

As well as growing some of the agency’s high-profile accounts, Dacker has brought together colleagues from fellow Omnicom agencies under the auspices of HealthShare, a healthcare comms training scheme. Her bosses praise her eye for innovation.


Meet the PRWeek 30 Under 30 for 2017


What attracted you to PR?

I have always been attracted to a career with people at the heart, and medical/health comms offers the perfect interaction of working with our clients to support patients, health professionals and public health. It’s exciting to be a part of this buzzing, challenging industry.

How has PR differed from your expectations?

When I was at university, it was viewed as "press office". However, our work in the Ketchum health team is extremely varied – from medical congresses, advisory boards with HCPs/patients, video-content creation, social and digital campaigns, advocacy, access and policy, corporate comms and media activity.

What skills and attributes do modern comms pros need?

Be curious to learn and understand; be agile; listen and advise in equal measure; and be solutions-focused, whether that’s through tried-and-tested methods or innovations.

How important is ‘old media’ to you and your job?

It is still a key driver of the credible news and trends agenda; although the way we consume this has changed to a more digital focus.

Check out the full 30 under 30 list for 2017 here

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.