40 Under 40 2017: Adrianna Bevilaqua

Chief creative officer, MD, M Booth, 36

Few can rival the impressive body of Adrianna Bevilaqua’s creative work, produced during her 15-year career in the business. When clients need exciting ideas that drive results and create conversation, Bevilaqua is the first stop.

She has created standout campaigns such as "Mike in the Window," which helped Downy fabric softener gain relevance with millennials and increased sales 10% by having insomniac comedian Mike Birbiglia sleep in a Macy’s window to prove Downy sheets lead to better sleep. Her idea was made into a TV spot.

Bevilaqua’s work includes the #FacetheWorld campaign for P&G Beauty, a partnership with LinkedIn that gave college students social media makeovers to help them put their best professional face forward. The campaign created major momentum for P&G mega brands Pantene, Cover Girl, and Olay.

Her powerful CSR campaigns include Project L.I.F.T. (live inspired, fight together) and a collaboration between Weight Watchers and the American Cancer Society aimed at helping breast cancer survivors live long, healthy lives by offering support, inspiration, and education.

She is also a thought leader whose opinion pieces have been featured in Forbes and Fast Company. She recently co-led original research on micro-tribes and the power unlocked when brands tap highly engaged groups of consumers that coalesce around passions. Her research project, "Shades of Otherhood," busted myths around non-mom consumers, highlighted their influence, identified opportunities for marketers, and ignited coverage in The New York Times, Today, New York magazine, The Wall Street Journal, and CNN.

Bevilaqua is also a new business force, contributing ideas that have led to a range of new wins for M Booth including General Motors, Sam Adams, Noosa Yoghurt, and Autodesk.

- Named 2013 NewsCred Top 50 Content Marketer.

- Worked at Ketchum in brand marketing on marquee clients The Home Depot, Absolut, Cadbury Adams, and Frito Lay, and rose to VP, creative and strategic planning in six years.

- Passionate about helping young people carve out meaningful careers and paths that fit their unique skill sets, she worked with Three Dot Dash Foundation, a charity focused on empowering teens across the world working on projects to create a peaceful society.

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