Sandler, a creative strategist will spearhead the agency’s new strategic planning arm, helping its comms consultants use data to generate client campaigns.
She has more than 12 years’ experience working in advertising and digital agencies and will report to Portland’s head of research ad insights, Eleanor Dickinson.
Sandler said: "I am really excited to be joining Portland at such a pivotal time in strategic communications. They have a very strong reputation for their commitment to research and data, and I look forward to working on how this can be best applied to meet client’s needs."
Mark Flanagan, managing director of Portland’s corporate and health practices, said the use of strategic planning processes would help the agency develop insight-led strategies for clients.
He added: "The world is changing and so are we."
Earlier this year Pete Marcus, group planning director at Harvard, wrote in PRWeek the PR industry could learn from adland’s approach to planning.
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