Ketchum UK health lead joins independent agency 90Ten to lead med ed

Fast-growing health comms agency 90Ten has appointed Alison Doughty, latterly the head of healthcare in Ketchum's London office, to lead its medical education offering.

Doughty: 90Ten's new med ed lead
Doughty: 90Ten's new med ed lead

Doughty joined the independent agency yesterday as MD of its 18-person med ed team. Meanwhile, medical education director Victoria Boswell-Smith will leave the business in August.

She was previously partner and director of Ketchum Health, overseeing both its health PR team and the Inspired Science med ed agency she founded in 2010. Doughty left the agency in March and was succeeded by Kate Paxton, who transferred from Ketchum's Washington, DC office.

Prior to joining Ketchum in 2008, she had worked for the agencies MediTech Media and Health Interactions, having completed a PhD in her native Australia and a Postdoctoral Fellowship in viral hepatitis at the University of Southern California.

The agency's co-founder and CEO Carole North said 90Ten's med ed team had won its first US clients and expanded its European clientele in 2016, although she said she could not name any clients of the division.

North said the agency's behavioural change framework, which goes by the trademarked name of FEEL-THINK-DO and was developed with support for clinical and behavioural psychologists, was a strong part of its offering.

90Ten has 32 staff, and expects to make that 40 by the end of the year. Its revenue grew by 56 per cent to £3.5m in 2016. Excluding firms who grew by acquisition, this was the third-highest growth figure in PRWeek's Top 150 2017.

It was also a winner at the PRWeek Global Awards in May.

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