Headland wins new six-figure brief with waste energy firm Cory Riverside Energy

Cory Riverside Energy, a London-based company that generates energy from waste, has hired Headland to a new corporate and financial comms brief following a major restructure.

Cory Riverside Energy: hires Headland following restructure
Cory Riverside Energy: hires Headland following restructure

Headland has been hired to the six-figure brief following a competitive pitch involving a number of agencies.

A restructure at Cory Riverside Energy over the past 18 months has seen the disposal of three non-core businesses, which led to a £520m debt-refinancing deal in March 2017. The group also rebranded; previously it was just called Cory.

The company operates a facility called Riverside in London that recovers energy from waste that would otherwise have gone to landfill. Riverside claims it is the largest facility of its kind in the UK, and last year generated 528 GWh of electricity from 753,000 tonnes of waste, which was enough to power 160,000 homes.

Nicholas Pollard, Cory Riverside Energy CEO, said: "We have made excellent progress in the past year and have successfully reshaped the business for future growth. At this time, we wanted to strengthen our quality and nature of business communication with industry, public, government and City. Headland’s energy, expertise and ability to deliver a full programme for us really stood out."

Headland partner Andy Rivett-Carnac, who joined the agency from Brunswick earlier this year, said: "Cory Riverside Energy is an extremely exciting business with a very compelling story to tell. It has completed an ambitious restructuring programme and is well placed to play its part demonstrating the value of energy from waste in the UK’s energy mix."

Other recent wins for London-based Headland have included Three UK and online trading and investment platform eToro. It also won an expanded brief with PepsiCo UK earlier this year.

The agency is listed 63rd in PRWeek’s UK Top 150 Consultancies report with revenue of £4.7m in 2016.

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