Dale Bornstein, CEO, M Booth: Power List 2017

2017 rank: 48

Dale Bornstein’s got talent.  Her own talent is to be brilliantly and effortlessly creative.

She is smart as a whip, so setting and staying on strategy comes naturally, but her passion is the big idea. Her ability to nail the big idea has been behind some of the most award-
winning work in the industry. Her ideas excite and engage. They solve problems and build brands. They instill confidence in her clients and teams.

Beyond her own talent, Dale has an amazing gift for championing talent. She has an eye for all the skills needed in our business and a huge network of people who excel in those areas.

She is not a leader who holds on to that obsolete theory that PR people can and should be good at everything. Rather, Dale sees what each person is amazing at and makes him or her feel amazing. She then brings people with different skills and perspectives together to create magic.

Her ambition to do great work and succeed is contagious, but what wins her loyalty across the industry is her adherence to her values: people come first. For many — clients and colleagues past and present — she’s the first call for advice, celebration, or just a kind and compassionate ear.

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