How to survive a Trump tweet attack

Global brands are being challenged by the Trump administration, but there are ways to influence the White House, says Finsbury's North American president.

Speaking to Campaign Asia-Pacific on the sidelines of the PR360 conference in Hong Kong, Finsbury North America president Stephen Labaton talked about the challenges faced by global brands seeking influence in Washington.

As the head of Finsbury's global crisis management practice, Labaton appeared at PR360 to present on what to do when a crisis breaks, followed by an in-depth one-on-one on stage interview with Campaign. 

This story first appeared on campaignasia.com.

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