Gay Games bid must navigate Asian cultural divides

Douglas White talks about the Hong Kong Gay Games bid, LGBT representation, and managing communications across markets with widely divergent attitudes.

In this new video, Douglas White, director of the public face for Hong Kong's bid to host the 2020 Gay Games, explains to Campaign how cultural divisions in Asia can be a hurdle for PR firms working on projects with a multinational scope.

In his role preparing Hong Kong's bid, White has had to navigate massively contrasting mindsets on LGBT rights across the region. As he explains, unlike the other contenders such as Washington, DC, and Guadalajara, Mexico, shortlisted to hold the Gay Games, the Hong Kong team was tasked with a much higher goal than gaining municipal support. The games' governing body pressed White's team to gain interest and backing across Asia. Not only did this require appealing to two-thirds of the world's population, but a population with vast ideological splits in regard to the treatment of LGBT individuals. White specifically cited recent contrasting events in Taiwan and Indonesia as examples of this division.

Campaign Asia-Pacific recorded this interview with White while he was at last week's PR360 event in Hong Kong, where he participated in a panel discussion on the effect of online trolls. In addition to his role with the Gay Games, White is the director and founder of PRDA (Prosperity Research Digital Agency).

This story first appeared on campaignasia.com.

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