Gravy pledges, kipper slapping and oh so many dogs: General Election 'brandjacking' begins

Brands and organisations have been tapping into UK General Election fever this morning, with some creative 'brandjacking' activities themed around the big vote.

Much of the activity is based on phenomena of people taking photos of dogs outside polling stations. Twitter has created an emoji for the hashtag, in collaboration with the Dogs Trust charity, which is trending in the UK this morning:

Innocent’s communities manager Helena Langdon recently claimed in PRWeek that she started the election dog photography craze in the 2015 General Election, and the brand is among those exploiting the trend today:

Insurance company Churchill, with its famous bulldog mascot, is also tapping into the craze:

Away from canine activities, online job site CV-Library is driving this election-themed van around well-known sites in London today:

Fast food brand KFC has made its own election commitment:

We can always rely on Ryanair to tap into the zeitgeist:

And Paddy Power channelled Monty Python with this post:


Read next: Five PR and public affairs pros who could win seats in Westminster

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.