Featured in this issue:
Brand Film Festival: Risk-taking was a theme of the second annual Brand Film Festival, as some companies went in a new direction, leveraging humor and venturing into the realm of long-form documentary to bring home prizes. Some brands even enlisted Academy Award winners and nominees to work on their films. Awards for best film by a brand, most creative, jurors’ choice, and many more were presented May 4 in New York City.
Cannes Lions Festival of Creativity: PR Lions has tweaked categories, the awards entry form, points system, and more to better reflect the PR industry. Past and present jury presidents explain what it means to nab one of the prestigious awards, and Ketchum’s global awards director provides tips for crafting a great Cannes entry. And Karen van Bergen, PR jury president, reveals the three essential elements to a winning entry.
Comms in a post-PR world: PRWeek editor-in-chief Steve Barrett travels to eBay headquarters in San Jose to talk with senior PR pros from Silicon Valley about best practice and big issues facing the comms and tech sectors. Leaders from eBay, Egon Zehnder, and Edelman also examine whether Silicon Valley is too insular.
Newsmaker: Bridging the credibility gap while addressing social issues, such as with the Fearless Girl statue on Wall Street, and digitizing one of the nation’s oldest financial powerhouses adds up to increased influence for State Street, and head of PR Anne McNally will finesse comms to tell the brand’s new story.
CEO Q&A: Shake Shack’s Randy Garutti talks about some of the looming challenges facing his fast-food company as it continues to expand globally. He also discusses the biggest misconception about the American consumer.
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