Cannes Lions to crack down on yacht parties

Ascential is bringing in new restrictions on yacht parties at Cannes Lions to crack down on inappropriate behaviour during this month's festival of creativity.

Cannes Lions: introduces harbour restrictions
Cannes Lions: introduces harbour restrictions

The festival’s organisers have struck a deal with Cannes’ local government to put new restrictions on yachts entering the Cote d’Azur.

Duncan Painter, the chief executive of Ascential, told the Financial Times that two super yachts hired by the Daily Mail were named as culprits of some of the bad behaviour customers had asked him to rein in.

The Daily Mail, whose party guests have included Kim Kardashian in recent years, confirmed it would not take a yacht to Cannes this year.

Cannes Lions’ organisers were criticised by industry figures after introducing a stricter admissions police for bars and hotels.

Daytime access to popular hotel bars will now be restricted to festival pass holders and their guests for five hotels along the Croisette: Hôtel Barrière Le Majestic; InterContinental Carlton; JW Marriott; Grand Hyatt Cannes Hôtel Martinez; and Le Grand Hôtel.

Entry to the harbour will also be restricted to pass holders between 8am and 6pm each day.

Passes for the festival, which runs from 17 to 24 June, start at €3,115 (£2,650) for the full week.

This article first appeared in PRWeek sister title Campaign.

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