Kimberley Goode joins Blue Shield of California

Goode will lead external affairs, including corporate comms, corporate citizenship, and government affairs.

Kimberly Goode
Kimberly Goode

SAN FRANCISCO: Kimberley Goode, former communications lead at Northwestern Mutual, has joined Blue Shield of California as SVP of external affairs.

Goode is responsible for corporate communications, government affairs, and corporate citizenship for the California health plan, it said in a statement. Her first day at the organization was May 15. Goode reports to CEO Paul Markovich.

"I spent a lot of my career in financial services, and if there’s anything I learned there it’s if you don't have your health or access to healthcare, it impacts financial security," she said. "[This role] was a perfect opportunity to connect with a dynamic industry."

Goode succeeded Kristen Gorsuch, who left in April 2015 to join UnitedHealth.

Goode’s previous role at Northwestern Mutual was filled by Courtney Reynolds, who joined the company about two years ago as corporate communications VP.

The nonprofit Blue Shield of California, which is an independent member of the Blue Cross Blue Shield Association, has 4 million members and more than $17 billion in annual revenue, it said in a statement.

Previously, Goode spent nine years at Northwestern Mutual as VP of communications and public affairs. She also served as president of the Northwestern Mutual Foundation for two years. Goode has also worked in communications for Kellogg’s, Prudential, American Express, and Allstate.

This story was updated on May 24 with comment from Goode and additional information.

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