Shire Hall reveals three more firms as group rebrands

The Shire Hall Group of healthcare PR agencies has launched three additional companies and has rebranded as the Shire Health Group.

The WPP-owned firm has opted to rebrand in an effort to break its association with both the UK and the PR industry.

Fifty per cent of its business is now conducted overseas, and work undertaken includes medical education and lobbying policy-makers.

The three new companies within the group are Olog-e, a digital communications firm; Fast4wD, aimed at recruiting patients for clinical trials; and an as-yet-unnamed third company aimed at marketing brands to patients within existing regulatory constraints.

The trio of new firms sit within the group alongside existing companies, which have also rebranded.

Shire Hall Communications becomes Shire Health London, Shire Hall New York becomes Shire Health New York and Shire Hall International also substitutes 'Hall' for 'Health'.

4D Communications remains as it was within the group.

Shire Health CEO Gloria Gibbons said the rebrand, which occurred too late to be incorporated into this week's PRWeek Top 150 agency rankings, was aimed at making the agency's core work more obvious to potential and existing clients: 'Our new name clearly states where our expertise lies.'

Gibbons added that the launch of the three new companies was an effort to take the lead in new areas in healthcare communications.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.